Illustration featuring diverse group of four young people chatting in a lively urban setting with a baseball stadium and city skyline in the background. The text 'ABC in the Middle' is prominently displayed.

Dispel the reality distortion field and unlock a new China reality.

The Chinese Honeymoon Period is a phenomenon when your counterparts extend constant goodwill through exaggerated praise, insisted assistance, and the sharing of inside information. Embrace uncertainty and trust the process with eyes wide open, but first allow me to remove your myopic blinders.

Book cover for 'The Chinese Honeymoon in 2026 and Beyond' by Gene J. Hsu, featuring a statue of a Chinese warrior and a chess piece with the American flag design, emphasizing themes of psychological breakthroughs and cross-cultural communication.

Meet Gene J. Hsu

Gene believes better communication begins with curiosity and awareness—not stereotypes, assumptions, or surface-level language skills. After spending decades living and working across Greater China as a fluent Mandarin Chinese speaker, Gene realized “knowing how to speak Chinese doesn’t mean you know what to say in Chinese,” but knowing what to say works in any language.

Coaching others how to play and win in China is my mission to improve US–China relations, one cross-cultural relationship at a time. I can show you how to escape the “Chinese honeymoon period” so you can better understand not only China, but yourself. [read my story]

A man in a suit jacket speaking into a microphone in front of a large screen displaying a group photo of children in football uniforms.

Past Clients & Partners

Connect with me on LinkedIn to read the full testimonials and let’s engage directly.

I was looking for an expert on Chinese culture and communication, and meeting Gene has really been a stroke of luck.

Gene, who as an American who spoke Chinese, seemingly was more effective  in communication with the customer…

Working in a diverse cultural environment like Shanghai, your cultural insights and coaching sessions were extremely valuable…

A new journey into China

Learn how studying Mandarin through their cultural lens prepares you play and win the China game inside the Chinese arena.

Speak Less, Guanxi More

reveals how stronger relationships—not louder words—are often the real key to working more collaboratively with Chinese people and culture.

The Chinese Honeymoon Period

explores the hidden psychological truths that shapes how Westerners first experience China—and why perceptions often change over time.

The Audible Experience

uncover the cultural, emotional, and psychological forces shaping modern U.S.–China relationships my personal journey between two worlds.